Less Complicated. More Connected.

WestBalkanFood was founded with a clear purpose, to be more than just a distributor of Fast-Moving Consumer Goods. We aim to be a reliable partner that supports growth and success. Starting from Serbia, we aim to expand our reach, connecting Europe’s leading producers and promising brands with businesses. Our approach is simple. We focus on making business easier and more efficient for our partners. We strive to provide competitive pricing and a carefully selected product range to help meet business goals. We take the time to understand your needs and work proactively to support your growth. At WBF, quality and reliability are the foundation of everything we do. Our team is dedicated to delivering consistent value and helping businesses thrive in a competitive market. We continue to grow our network and are always looking for new partners to collaborate with. We welcome you to get in touch. Together, we can build a successful future.